Promotion and Marketing
At STS we are aware that the materialisation of business is what gives real meaning to all entrepreneurial efforts. And that the most efective way to achieve this goal begins from the moment of the creation a product or a tourist destination. For who? To whom?.
These are the questions that must be answered before launching a business, and if it was not done at the beginning , it's time to stop along the way to answer these two questions which in the end turn into one: What is the target market? And afterwards, How to reach this market? How to stay current in the market? STS offers you its expertise to achieve the ideal of every responsible tourist company: To be commercially successful in a sustainable way!
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Marketing & Trading
We have many years experience in:
- Participation and exhibitions organization at national and international tourism.
- Wheels business.
- Educational seminars focusing on tourism products and promotion caravans.
- Research and market studies.
- Marketing strategies and products promotion, using traditional media and internet.
- Promotional events, and public relations.
- Marketing plans, promotion, and sales.
- Business plans, promotion and sales plans.
- Customer service programs.
- Design and development of products.
- Marketing budgets.
- Marketing planning online..
- Preparation to obtain the best benefit of participation in trade fairs and business conferences.
- Evaluation of Supply Chain.
- Development of products’ manual and the sales catalog.
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Sustainable Tourism Product Development
We provide assistance in identifying and creating sustainable tourism products. Products for leisure and rest with satisfactory experiences for visitors while at the same time to benefit the host regions with income, employment and cultural interchange. The development of products and services, which are, environmentally friendly, with the culture and local customs. Harmoniously integrate socially and economically, with a vision for the conservation of natural and cultural resources. |
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Business Plans
A business plan is a strategic document that guides a business. It is a step forward-primarily for the businessman regardless of the type of business. Defining precisely the kind of business to start or has started; defining the company and its environment. Defining the sector or industry in which it operates, its product, its market, its competitors. |
Marketing and Sales Plan.
The human resources that are available or will count with, administrative efficiency, legal issues and associative. The business plan defines investments and its constitution, and estimation of the expected results; besides being an essential tool to request funding from banks or seduce potential partners. |
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Design and development of tourism brands
The brand destination should convey properly the colors, the smells, the sounds, the texture, and flavors of the tangible and intangible that give support the product or service. Keeping in mind that behind every product there is a service, and behind every service there is a product; that is despite being a combination of a name and distinctive verbally sign, should aspire to touch every sense of the target market. The brand is what distinguishes the product in a universe as complex as is the market. To achieve this requires a deep insight of what it is itself and what it aspires to be. Through a deep understanding of what their components differentiators, that distinguish it from other destinations, products or services, its competition, bearing in mind always the market you want to reach.
The creation of a brand and its graphic character requires starting with a proper definition of the destination, product or service for which it seeks to give an identity that is sustainable in the long term. It should answer the questions why? for What?
To know perfectly the vision, the mission, the values, geographical area in which it is based, and the profile that to be shown facing the market. Also required to know the context in which it develops all forms of communication, graphic techniques, and colors to meet the goal of achieving an effective brand.
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